Justin DeNiro
Founder & Chief Executive Officer
Justin has set the corporate vision and mission for The LaSource Group, focused on driving business growth through expanding comprehensive sample management solutions, developing strategic partnerships, and growing operations in new geographies. Justin has an extensive background in business process improvement with an emphasis on strategic marketing. He is responsible for creating, planning, implementing, and integrating the company's strategic direction. He oversees the hands-on development of corporate marketing strategy, brand presence, and the evaluation of new service solutions, partnerships, and alliances. Under his leadership, The LaSource Group has evolved as a leading provider of cost reduction services and revenue recovery. Justin sits on the creditors’ rights executive council at the Commercial Law League of America. He remains actively involved in several community service organizations and is a proud sponsor of the Wounded Warriors Program and D.E.L.T.A. Rescue. Justin earned a bachelor’s degree in economics from Allegheny College and a master’s degree in marketing from Cornell University.